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E89015
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台灣地區家庭生活型態與耐久產品評價之研究
Study on the Evaluation on the Long-life Products and Its Relationship with Life Styles in Taiwan
1.楊靜
1.Jing Yang
1.國立雲林科技大學工業設計系
1.Department of Industrial Design, National Yunlin University of Science and Technology
001,002,003,004
1.國立雲林科技大學工業設計系
1.Department of Industrial Design, National Yunlin University of Science and Technology
002
1.行政院國家科學委員會
1.National Science Council
A.14 計畫執行期間(起):1999-08-01
A.14 計畫執行期間(訖):2000-07-31
2000-03-312000-05-31
A.16 收到日期:2001-06-07
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台灣地區家庭之中,已就業之成年人

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519
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C.2 聯絡日期:2001-06-11
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1.國立雲林科技大學工業設計系
1.Department of Industrial Design, National Yunlin University of Science and Technology
1
C.7 資料公開日期:2000-08-01
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1.生活型態
2.耐久產品
3.產品生命週期
4.產品評價
5.產品意象
1.Life Style
2.Long-Life Product
3.Product Evaluation
4.Product Image
5.Product Life Cycle
本研究以分佈台灣地區的台北、桃竹苗、台中、雲嘉南、高屏、宜花東等六大地區,385 名家庭已就業之成年人為調查對象,透過大量問卷調查進行受測者日常居家生活型態因素分析與族群分佈之統計分析,並以語意差異分析法(SD法)進行12項 Long-life產品評價調查。本研究藉此了解各種 Long-life產品對台灣家庭生活的機能作用,以及比較Long-life產品評價因素的特性及其評價座標空間分佈的差異性。 根據AIOs生活型態量表的統計分析結果,得知受測者可分為:善理家務、顧家和樂、消費衝動、時尚品味、簡樸惜物、平庸保守、重視金錢等七個生活型態類型 因素;再依此進行集群分佈,其結果可分為:時髦樂天族、理家隨和族、忙碌幹練族、庸俗拜金族等四個生活族群。 本研究結果發現:1.族群分佈特性與受測者的性別、年齡、居住地點、教育程度及家庭收入等,具有顯著相關性。2.Long-life產品評價因素由外觀 性、功能性與親賴性所構成,其中功能性的評價最高。3.在功能性與外觀性的評價座標空間,電器產品類傾向外觀性的正面評價,非電器產品類傾向功能性的正面 評價。4.產品的材質影響親賴性的評價,天然材質或塑膠具有熟悉親切感。

In this study , an AIOs lifestyle questionnaire survey was conducted to the employed adults from 385 families spread throughout the Taiwan. Through the factor analysis and cluster analysis on the collected data , the lifestyles of the subjects were classified . A semantic differential (SD) evaluation on 12 long-life products was conducted by the subjects to investigate the function of these long- lift products to the daily life of Taiwan families and to compare the difference of evaluation factors and the coordinates on the evaluation space among various long-life products. According to the result from statistical analysis on the AIOs lifestyle scales, there are seven factors in distinguishing the lifestyles of subjects : skill of housekeeping, degree of value family life, degree of impulsive consuming , degree of chasing fashion and taste , attitude toward plain life and conserving used goods, attitude toward conservative and dull concepts, and degree of mammonism. The following cluster analysis then classified the subjects into four types: fashionable and optimistic people, amiable and housekeeping people , busy and capable people , and vulgar mammonism. It was also found that this classification is highly related to the sex , age , living location, education, and family income of a subject. On the other hand, the factors in evaluating long-life products comprise the appearance, the function and the intimacy to users of the products. Among different kinds of long-life products, electric appliances tend to occupy the character of good appearance, whereas products other than electric appliances tend to be characterized by the good function provided. The material of the products will affect the evaluation of product intimacy. Products with natural materials or plastic materials tend to be perceived familiar and intimate.

D.16 完成檢誤日期:2001-11-30
D.17 預定釋出日期:0000-00-00
D.18 初次釋出日期:2002-06-06
D.19_1 最新版釋出日期:2002-06-06
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10.6141/TW-SRDA-E89015-1
https://efenci.srda.sinica.edu.tw/webview/index.jsp?object=https://efenci.srda.sinica.edu.tw:80/obj/fStudy/E89015
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