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E88140
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004
消費者內在參考價格變化對需要函數及廠商價格策略之影響
The Effect of the Consumer\'s Internal Reference Prices Adjusted on Demand Function and Manufacturer\'s Pricing Strategy
1.張紘炬
1.Horng-Jinh Chang
1.淡江大學管理科學系
1.Department of Management Sciences and Decision Making, Tamkang University
001,002,003,004
1.淡江大學管理科學系
1.Department of Management Sciences and Decision Making, Tamkang University
002
1.行政院國家科學委員會
1.National Science Council
A.14 計畫執行期間(起):1998-08-01
A.14 計畫執行期間(訖):1999-07-31
A.16 收到日期:1999-12-07
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400
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C.2 聯絡日期:1999-12-14
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1.淡江大學管理科學系
1.Department of Management Sciences and Decision Making, Tamkang University
1
C.7 資料公開日期:2003-08-07
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1.內在參考價格
2.動態需要函數
3.價格策略
1.Dynamic Demand Function
2.Internal Reference Price
3.Pricing Strategy
消 費者購買行為往往會受到其內在參考價格水準高低的影響而改變。本研究擬探討(1)廠商定價改變之價格訊息傳播,如何影響消費者內在參考價格之調整,進而影 響其實際的購買量以及需要函數的變化。(2)以靜態需要函數為基礎,同時考慮內在參考價格對消費者購買行為的影響效果,構建一新的動態需要函數,我們將它 稱之為 \" 定價導向需要函數 \"。(3)以定價導向需要函數為基礎,創造一新的價格策略模式。(4)以新創的價格策略模式為基礎,構建 \" 利潤最大化價格策略模式 \" 與 \" 最佳固定價格策略模式 \",分析與比較其性質。(5)將模式中影響消費者購買行為與 需要函數變動有關的變數,透過問卷調查的方式,以期能獲得具體的數據 。

A Consumer\'s purchase behavior will be affected and changed by the level of his/her internal reference price. The contents discussed in this study are(1)How does the spreading of a new price information affect the adjustment of a consumer\'s internal reference prices, the actual purchase quantity of a consumer for a product and demand function shifting ? (2) Based on the static demand function and considered the effect of the internal reference price on consumer\'s purchase behavior, a new dynamic demand function which we call it pricing-oriented demand function is establish. (3) Based on the demand function mentioned above, a new model of pricing strategy will be created.(4)Based on the model mentioned above, we set up \"the pricing strategy model of maximizing profit rate\" and \"the pricing strategy model of optimal fix price\". (5)For getting more useful information, his study check the variables which affected consumer\'s purchase behavior and demand function shifting by taking a question are survey.

D.16 完成檢誤日期:2003-07-08
D.17 預定釋出日期:2003-08-07
D.18 初次釋出日期:2003-08-07
D.19_1 最新版釋出日期:2003-08-07
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10.6141/TW-SRDA-E88140-1
http://efenci.srda.sinica.edu.tw/webview/index.jsp?object=http://efenci.srda.sinica.edu.tw:80/obj/fStudy/E88140
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