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E88112
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從訊息經濟學的觀點分析台灣仲介業實行聯合專賣的問題
The Research of MLS in the Real Estate Brokerage Industry from the Search Theory
1.李春長
1.Chung-chang Lee
1.國立屏東商業技術學院不動產經營系
1.Real Estate Management Department, National Ping-Tung Institute of Commerce
001,002,003,004
1.國立屏東商業技術學院不動產經營系
1.Real Estate Management Department, National Ping-Tung Institute of Commerce
002
1.行政院國家科學委員會
1.Naional Science Council
A.14 計畫執行期間(起):1998-08-01
A.14 計畫執行期間(訖):1999-07-31
1999-07-011999-10-31
A.16 收到日期:1999-10-19
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主要是以奇摩站上所列出之大型房屋仲介公司為主,並以各房屋仲介公司之分店為調查對象

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129


129
003
01
C.2 聯絡日期:1999-10-22
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1.國立屏東商業技術學院不動產經營系
1.Real Estate Management Department, National Ping-Tung Institute of Commerce
1
C.7 資料公開日期:2001-08-01
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1.共用訊息
2.搭便車問題
3.道德障礙
4.聯賣資訊網
1.Free-rider
2.Moral Hazard
3.Multiple Listing Service
4.Pooled Information
5.Split Commissions
本研究計劃主要在探討台灣地區房屋仲介業實施聯賣資訊網(Multiple Listing Service ,MLS)所遭遇的困難。本文針對大型房屋仲介公司分大台北地區、台中 市、高雄市三各區域,以分店為單位,並加上在網站上所取得之一些小型房屋仲 介公司為受訪對象。共寄出 652份問卷,回收之有效問卷共計為129份。 調查結果顯示,受訪之仲介業從業人員認為各房屋仲介公司之間應該實施聯賣的 佔了98位,反對者佔26位沒有回答者佔5位。 絕大多數的仲介人員對於聯賣資訊 網制度給予正面肯定的立場。而在推展此項制度所遭遇的可能困難中,受訪者普 遍認為仲介公司之間互信不足、形象品牌不一樣、服務品質差異為制度推行之困 難因素,還有擔心不易賣的的物件(俗稱芭樂物件)充斥、物件會被其他公司挖走 亦是重要的考量。此外,仲介公司間佣金之分配反而不是那麼重要的考量因素。 由本文的調查結果顯示,公司間經營體質的差異,及品牌上所投下的成本,短期 內各公司間很難調整其差異。較可行的方式,或許是經營體質較近,服務品質差 異不大的公司才較有可能談合作。

Although real estate brokerage system is quite popular in Taiwan recently ,there is little knowledge about the behavior of real estate brokerage market , particularly in Taiwan\'s academic field. This research examines the MLS( Multiple Listing Service) in the residential real estate brokerage industry. Through the MLS ,for example ,an individual buyer and seller can have access to the entire market area covered by the service by engaging a single broker. The MLS it works is that member firms submit their listings to the service, which then distributes the collected information to all other members. Sales arranged by brokers other than the broker who originally acquired the listing result in a sharing of the commission according to a prearranged rule. This paper also examines the impact of split commissions on broker effort in MLS sales.

D.16 完成檢誤日期:2000-08-09
D.17 預定釋出日期:0000-00-00
D.18 初次釋出日期:2000-02-21
D.19_1 最新版釋出日期:2000-02-21
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10.6141/TW-SRDA-E88112-1
http://efenci.srda.sinica.edu.tw/webview/index.jsp?object=http://efenci.srda.sinica.edu.tw:80/obj/fStudy/E88112
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