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E88086
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電子與平面媒體成員的組織承諾之研究
Electronic and Print Media Employee\'s Organizational Commitment
1.黃淑蕙
1.Shu-hui Huang
1.世新大學廣播電視電影學系
1.Department of Radio, TV, & Film, Shih Hsin University
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1.世新大學廣播電視電影學系
1.Department of Radio, TV, & Film, Shih Hsin University
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1.行政院國家科學委員會
1.National Science Council
A.14 計畫執行期間(起):1998-08-01
A.14 計畫執行期間(訖):1999-07-31
A.16 收到日期:1999-11-02
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台北地區的媒體(含電子與平面)公司約1237家,其成員的總數為母群體

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C.2 聯絡日期:1999-11-08
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1.世新大學廣播電視電影學系
1.Department of Radio, TV, & Film, Shih Hsin University
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C.7 資料公開日期:2001-08-01
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1.工作滿意度
2.組織承諾
3.傳播媒體
1.Mass Media
2.Job Satisfaction
3.Organizational Commitment
本研究主要針對平面與電子媒體成員的組織承諾進行調查。組織承諾在本研究中係指組織成員的認同、留職、和努力承諾。本研究發現:在工作滿意度未被控制之下, 年齡、媒體屬性、部門是影響組織承諾的重要變項。在工作滿意度加入模式後顯示:工作滿意度是影響認同和努力承諾的重要變項;而年齡、相關經歷、媒體屬性、 家人支持和工作滿意度同樣是影響留職承諾的變項。物質回饋、教育程度、性別、婚姻狀況幾乎未對組織承諾產生影響。本研究結論:工作滿意度是影響傳播媒體成 員的組織承諾的要素。

This study examines the organizational commitment of electronic and print media employees. Organizational commitment is conceptualized in terms of the employee’s feelings of identification with, obligation to stay with, and willingness of involvement in the organizations. It is found that when job sanctification is not considered, age, type of media, department are important factors influencing the employee’s organizational commitment. However, while adding job satisfaction into the model, we find that job satisfaction influences the employee’s willingness of identification with and involvement with the organizaiton. Age, related experiences, media type, family’s support are variables having impacts on the employee’s obligation to stay with the organization. It is also found that material rewards, education, sex, and married status are not important variables. This study concludes that job satisfaction has an important impact on the organizational commitment of mass media employees.

D.16 完成檢誤日期:2000-07-20
D.17 預定釋出日期:2000-07-31
D.18 初次釋出日期:2000-07-31
D.19_1 最新版釋出日期:2000-07-31
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10.6141/TW-SRDA-E88086-1
http://efenci.srda.sinica.edu.tw/webview/index.jsp?object=http://efenci.srda.sinica.edu.tw:80/obj/fStudy/E88086
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