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E88061
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中共境內與境外電視新聞之比較研究
The Comparison of In-bound and Out-bound Television News in Mainland China
1.王毓莉
1.Yu-li Wang
1.中國文化大學大眾傳播學系
1.Department of Mass Communication, China Culture University
001,002,003,004
1.中國文化大學大眾傳播學系
1.Department of Mass Communication, China Culture University
002
1.行政院國家科學委員會
1.National Science Council
A.14 計畫執行期間(起):1998-08-01
A.14 計畫執行期間(訖):1999-07-31
1998-08-011999-01-31 1999-03-011999-03-31
A.16 收到日期:1999-07-16
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中國中央電視台第一套與第四套新聞

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100

100
097
01
C.2 聯絡日期:1999-10-21
2
1.中國文化大學大眾傳播學系
1.Department of Mass Communication, China Culture University
1
C.7 資料公開日期:2001-08-01
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008
3
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1
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3
001
1,2
1.中共傳播
2.文宣策略
3.國際宣傳
4.電視新聞
1.Propaganda Strategy
2.International Propaganda
3.Mainland Chinese Mass Media
4.Television News
研 究嘗試結合中共研究與新聞傳播兩個領域,並以電視新聞為研究對象,針對中共中央電視台的新聞中,對中國大陸內部播送的第一套節目,即「境內電視」,以及對 中國大陸以外地區播送的第四套節目,即「境外電視」,比較其對內與對外宣傳差異之處,進一步分析中共的宣傳策略與目標。 本研究採用內容分析法與深度訪談法,以中共中央電視台第一套節目《新聞聯播》及第四套節目《中國新聞》的新聞內容為研究對象,並且特別針對台灣相關新聞報 導加以分析。研究分析類目為:報導主題、新聞來源、報導區域、報導方式、報導結構、態度取向、文宣策略。為避免純量化研究及研究者本身的主觀,產生研究結 果的偏誤,因此輔以深度訪談相關領域的學者與業界專家,深入解釋統計數字意義,以提高本研究的深度。 整體而言,無論在新聞報導主題、新聞來源、報導區域、報導方式、報導結構、態度取向、文宣策略中,在一套與四套新聞處理上,均出現「針對性」現象,各套新 聞在針對不同閱聽眾,會產生不同內容的選取、編輯、態度取向及文宣策略。 一般而言,一套新聞的呈現方式,大致符合中共將傳播媒介視為政策宣傳的重要工具。此外,一套新聞在從事自身的新聞改革之餘,仍扮演推動改革開放政策的功 能。而四套新聞的呈現方式,除了身負中共對外宣傳的重要任務外,在新聞處理上,較有彈性,也較接近西方新聞媒體的新聞處理方式。 比較中央電視台第一套與第四套新聞內容中,對台灣新聞報導的內容,在報導數量上,對台灣新聞報導均相當少。報導主題方面,兩套新聞均以政治新聞為主;態度 取向方面,兩套新聞均以中立、負面為主;而文宣策略方面,第一套新聞採傳達訊息與宣示政策並重,而第四套新聞,則採傳達訊息為主,讚揚成就為輔方式。

This research tried to merge the field of mainland Chinese studies and mass communication. It focused on the television news. This study meant to compare the first channel, in-bound television channel, and the fourth channels, out-bound television channel, in the Chinese Central Television(CCTV), furthermore, to analyze their propaganda strategies and targets. The objectives of this research are to compare the propaganda between the in-bound and out-bound television in Mainland China , and to analyze their reports about Taiwan. The research employed the methods of the content analysis and the in-depth interview. The categories used in this research are: reporting subject, news source, reporting area, reporting method, reporting structure, reporting attitude, and propaganda strategy. Research found that the television news have the differences between the in-bound and out-bound channels. Both the in-bound and out-bound channels have the accordance with their different target audience in the processing of their news. In general, the news content of CCTV1 is consistent with the government's policy which regards media as a tool for propaganda. Besides devoting in news reform, CCTV1 plays a role in implementing the reform and open-up policy. In addition to perform the important task for overseas propaganda, the processing of the news in CCTV4 is more flexible, also, closer to the one in the western news media. In the aspects of reporting the news about Taiwan, both channels have very little news regarding Taiwan. Both in-bound and out-bound channels mainly report Taiwan's political news. The reporting attitudes towards Taiwan tend to be central and negative. Regarding the propaganda strategy, the in-bound channel news emphasizes the function of conveying information and announcing the policies. And the out-bound channel news emphasizes the function of conveying information and praising the achievements.

D.16 完成檢誤日期:2001-04-20
D.17 預定釋出日期:2001-08-01
D.18 初次釋出日期:2001-08-01
D.19_1 最新版釋出日期:2001-08-01
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10.6141/TW-SRDA-E88061-1
https://efenci.srda.sinica.edu.tw/webview/index.jsp?object=https://efenci.srda.sinica.edu.tw:80/obj/fStudy/E88061
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