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E88042
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關係行銷之特徵與權變:探討其內外部條件之結構關聯
The Characteristic and Contingency of Relationship Marketing: in Pursuit of a Structural Explanation
1.簡士超
1.Shih-shao Chien
1.逢甲大學國際貿易學系
1.Department of International Trade, Feng-Chia University
001,002,003,004
1.逢甲大學國際貿易學系
1.Department of International Trade, Feng-Chia University
002
1.行政院國家科學委員會
1.National Science Council
A.14 計畫執行期間(起):1998-08-01
A.14 計畫執行期間(訖):1999-07-31
1999-01-011999-04-30
A.16 收到日期:2000-05-23
2
中部地區大專院校學生

1

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240
004
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C.2 聯絡日期:2000-06-12
2
1.逢甲大學國際貿易學系
1.Department of International Trade, Feng-Chia University
1
C.7 資料公開日期:2000-08-01
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008
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1.企業績效
2.服務品質量表
3.涉入行為
4.情境文化
5.操作化
6.權變
7.關係行銷
1.Business Performance
2.Contingency
3.Involvement
4.Culture Context
5.LISREL
6.Operationalization
7.Relationship Marketing
交 換是一種社會與經濟的手段,人類藉由交換手段來掌握與保障他/她的生活。行銷是促成交換的商業努力,可視為一門在市場的網絡中管理交換關係的科學。本研究 是首創以網絡中交換的高抽象概念為模式啟發點,而將之理論化為中抽象的假設,最後驗證於電腦消費的關係現象。這一篇研究增進了我們對於關係行銷全面有序結 構的瞭解,其中包括了內部特質與外部權變系統性的互動關聯。

Exchange is a social as well as economic mean that consumer utilizes it to secure or manage his/her surroundings. Facilitating exchange is matter of managing relations among market of network. This study is a first attempt to pursuing a structural explanation of relationship marketing through a conceptualization grounded on higher level metaphor, theorized from derived abstraction and tested on empirical definition. The research findings advance our understanding of the internal characteristics and the external contingency of relationship marketing.

D.16 完成檢誤日期:2000-11-27
D.17 預定釋出日期:2000-12-15
D.18 初次釋出日期:2000-12-29
D.19_1 最新版釋出日期:2000-12-29
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10.6141/TW-SRDA-E88042-1
https://efenci.srda.sinica.edu.tw/webview/index.jsp?object=https://efenci.srda.sinica.edu.tw:80/obj/fStudy/E88042
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