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E88037
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影響行銷與製造業部門互動一致性的探討:工業產品製造業的實證研究
Antecedents and Consequence of Interaction Congruence between Marketing and Manufacturing: an Empirical Study for Industrial Product Manufacture
1.方世榮
1.Shyh-rong Fang
1.國立雲林科技大學企管系
1.Department of Business & Administration, National Yunlin University of Science & Technology
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1.國立雲林科技大學企管系
1.Department of Business & Administration, National Yunlin University of Science & Technology
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1.行政院國家科學委員會
1.National Science Council
A.14 計畫執行期間(起):1998-08-01
A.14 計畫執行期間(訖):1999-07-31
A.16 收到日期:2000-01-06
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C.2 聯絡日期:2000-01-06
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1.國立雲林科技大學企管系
1.Department of Business & Administration, National Yunlin University of Science & Technology
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C.7 資料公開日期:2001-08-01
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1.互動一致性
2.公司競爭目標
3.協調機制
4.組織間關係(IOR)
1.Competitive Goal
2.Coordination Mechanism
3.Interaction Congruence
4.Interorganizational Relationship (IOR)
在 動盪不定且競爭激烈的經營環境中,企業更需具備因應環境快速變動的適應力與彈性,而功能部門間的互動一致性與配合程度,乃是決定企業是否具備這種能力的關 鍵要素。本研究計畫的重點即在探討影響跨功能部門互動一致性的因素,以及其對公司績效的影響。這些重要的影響因素包括公司競爭目標的認知、協調機制的運用 及組織間關係的管理;其中組織間關係包括供應商關係與顧客關係。過去相關研究並未將組織間的關係列入考慮,但隨著企業經營愈需與其他組織互動、相互依賴、 甚至成為夥伴關係等趨勢的發展,因此公司的供應商關係管理亦愈加重要。同樣的,在強調顧客導向之同時,必須與顧客建立長期密切的關係,才能掌握市場脈動與 提高顧客滿意度。此外,組織間關係(組織間互動)亦會影響公司行銷與製造部門間的互動,因此將組織間關係的管理納入本研究理論模型,有其重要性與合理性。

Under the turbulent and intensive competition business environment, company must have adaptive capability and flexibility to correspond to the rapidly changing environment, and the cross functional interaction congruence and integration is the key elements for successful company. This research project focus on the influential factor of interaction congruence, and its impact on the performance. These key factors are company competitive goal、coordination mechanism, and interorganizational relationships(lOR) management. Among that, lOR includes vender relationship and customer, relationship. ln the past literatures, there were no studies to explore IOR in the interaction research agenda. But then, today\'s firm should interaction with other organizations, and more interdependent each other, even then build partnership with others. It\'s clearly that, the management of vendor relationship become more important. At the same, while emphasize the customer orientation, firms must establish long term and close relationship with their customer, in order to gather and monitor market information and situation, and to improve customer satisfaction. Furthermore, interorganizational relationship(or interorganizational interaction)have effects on the interaction between marketing manufacturing department of company.

D.16 完成檢誤日期:2001-10-30
D.17 預定釋出日期:2002-04-02
D.18 初次釋出日期:2002-04-02
D.19_1 最新版釋出日期:2002-04-02
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10.6141/TW-SRDA-E88037-1
https://efenci.srda.sinica.edu.tw/webview/index.jsp?object=https://efenci.srda.sinica.edu.tw:80/obj/fStudy/E88037
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