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E87117
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市中心商業區行人對步道類型選擇模式之研究
A Study of Pedestrians Choice Model Toward the Types of the Walkside in CBD
1.吳水威
1.Shoei-uei Wu
1.國立交通大學運輸工程與管理學系
1.Department of Transportation Engineering & Management, National Chiao Tung University
001,002,003,004
1.國立交通大學運輸工程與管理學系
1.Department of Transportation Engineering & Management, National Chiao Tung University
002
1.行政院國家科學委員會
1.National Science Council
A.14 計畫執行期間(起):1997-08-01
A.14 計畫執行期間(訖):1998-07-31
1997-09-011998-03-31
A.16 收到日期:2000-06-21
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市中心某數處定點活動行人

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C.2 聯絡日期:2000-06-22
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1.國立交通大學運輸工程與管理學系
1.Department of Transportation Engineering & Management, National Chiao Tung University
1
C.7 資料公開日期:2000-08-01
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1.行人
2.步道
3.都會中心區
1.Central Business District (CBD)
2.Pedestrian
3.Walkside
都 市商業區所吸引的休閒娛樂、購物逛街、通勤等目的旅次高於其他地區。然現今該區的步行環境未受重視,行人常穿梭於重重障礙的狹窄通道,或飽嚐車輛壓迫感的 街道上,使得以步行方式從事上述活動行人無法成為愉悅的經驗,且影響民眾至該區活動的意願。本研究主要目的在於瞭解都市商業區以休閒娛樂、購物逛街、上班 上學旅次目的行人所重視的步道屬性,及其偏好的步道類型。研究方法主要是從行人意見中萃取步道的重要屬性,並經由現行步道狀況的觀察與文獻記載來決定屬性 水準值範圍,然後將都市商業區可行的步道類型予以分類,接著運用敘述性偏好方法的實驗設計,讓行人在這虛擬情境的步道類型方案中進行評選。最後利用這些評 選結果,透過個體旅運行為中的多項羅吉特模式進行校估,建立出研究區域中行人對於不同步道類型之選擇模式。另外,在考慮行人偏好有模糊不清的特性下,於問 卷當中加入模糊語意的設計,並在模式校估中亦以模糊觀念加以修正,使模式結果更為符合行人真實的選擇偏好。此一模式可提供將來都市商業區更新、改善或新市 鎮商業區建立行人徒步系統規劃暨設計中使用者需求面的參考依據,期能給行人在都市商業區從事休閒娛樂、購物逛街、上班上學時一個更符合實際需求的步行環 境,並間接促進都市商業區的繁榮發展。因此本研究從使用者需求面切入,了解行人重視的步道屬性及對各步道類型的選擇偏好,提供該區改善、更新或新市鎮商業 區建立時行人徒步系統規劃設計的依據。研究中經過兩階段的問卷調查,第一階段 以五等分態度量表法萃取受訪行人重視的步道屬性,第二階段採取敘述性偏好方法並輔以照片說明,利多項羅吉特模式與模糊修正模式來校估,以構建都市商業區行 人對步道類型選擇偏好模式。

研究結果顯示:(1) 休閒娛樂旅次對各步道屬性的要求普遍高於購物逛街旅次;購物逛街旅次又高於上班上學旅次;女性高於男性;教育程度高者高於教育程度低者。(2) 被重視的步道屬性依次為治安、空氣品質、噪音、步道實質設計因素、視覺美感、活動性。(3) 超過六成受訪者會因步行環境惡劣而影響其至該區活動的意願,吸引人的都市商業區須同時具備多樣化市場、高可及性,及舒適有趣的步行環境。(4) 最受歡迎的步道類型為徒步道,最不受歡迎的為人車共存道。(5) 模式對女性及購物逛街旅次的解釋程度較高。上班上學模式的解釋程度低落,可能是受訪者缺少以步行方式從事該活動的經驗。模糊觀念下,修正模式的解釋程度降 低,但結果較符合常人模糊偏好的情形。

The urban business district has high-accessibility and high-intensity mixed land uses which are mainly commercial industries such as retail, department, recreation, hotel..etc. It can attract more recreation, shopping, community trips than other places. However, the environment for pedestrians is always disregarded because of the urban traffic design emphasizes too much on vehicles. People walk not only among bafflement, but also feel threaten walking in the roads full of cars. Thus, it becomes an unhappy experience to walk in the urban business district. Furthermore, this kind of situation also indirectly declines people\'s willingness to go to urban business district for all kinds of activities. The purpose of this study is to find out the preferences of pedestrians toward sidewalk attributes and types of sidewalk. This study provides traffic engineers and urban designers with needs of pedestrians in urban business districts when it is going to be improved or renewed. The study was designed as questionnaires containing two stages. First, it uses five-range attitude scale to get the sidewalk attributes which participants value. Second, it uses Stated Preference method with photos to show the definition of sidewalk attributes and types of sidewalk. Participants were asked to write down their first, second preferences and their degree of likeness toward each alternative. We use MNL model and Fuzzy concept to develop the participants\' utility function of choosing different types of sidewalk for recreation, shopping and community trips. Five results of this study were: (1) As to participants\' needs for attributes of different sidewalks, recreation trips were usually valued higher than the shopping trips, and shopping trips were higher than community trips. At the same time, female put more emphasis on the requirement of sidewalk attributes than male participants did; higher educated participants did more than the lower ones. (2) Generally, the attributes that pedestrians take care were listed below in order: public security, air, noise pollution, physical design of sidewalks, satisfaction of vision, activities. (3) Over 60% of the participants will reduce their willingness to go to the urban business district if the environment for pedestrians gets bad. Furthermore, the participants thought that an attractive urban business district should own three elements such as diverse and concentrated shopping markets, high accessibility, and a nice walking environment. (4) Participants\' favorite type of sidewalks was pedestrian mall, and the most disliked type was woonerf. (5) Applying to MNL model, the rho- square value of the model adopted in this study for explaining shopping trips and the female is good. The reason of low rho-square value of community trips might be due to the lack of participants\' walking experiences. Applying to Fuzzy concept, the rho-square value was found going down, but the result was near human\'s fuzzy preference.

D.16 完成檢誤日期:2001-02-22
D.17 預定釋出日期:0000-00-00
D.18 初次釋出日期:2001-03-14
D.19_1 最新版釋出日期:2001-03-14
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10.6141/TW-SRDA-E87117-1
http://efenci.srda.sinica.edu.tw/webview/index.jsp?object=http://efenci.srda.sinica.edu.tw:80/obj/fStudy/E87117
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