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E87065
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台灣電子商務發展之研究:台灣地區電子商務發展對社會的影響
Social Impact of Electronic Commerce to the Society of Taiwan
1.樊台聖
1.Tai-sheng Fan
1.國立屏東科技大學資訊管理技術研究所
1.Department of Information Management, National Pingtung University of Science & Technology
001,002,003,004
1.國立屏東科技大學資訊管理技術研究所
1.Department of Information Management, National Pingtung University of Science & Technology
002
1.行政院國家科學委員會
1.National Science Council
A.14 計畫執行期間(起):1997-08-01
A.14 計畫執行期間(訖):1998-07-31
1998-03-111998-04-15
A.16 收到日期:1999-12-07
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網路使用者

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617


617
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C.2 聯絡日期:1999-12-09
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1.國立屏東科技大學資訊管理技術研究所
1.Department of Information Management, National Pingtung University of Science & Technology
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C.7 資料公開日期:1999-12-07
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1.電子商務
2.網際網路
3.線上購物
4.隱私權
1.Electronic Commerce
2.Internet
3.on Line Shopping
4.Privacy
本 計畫之執行重點在於瞭解企業與個人間的電子商務行為對社會的不同層面可能造成之衝擊。因此,由消費者的角度探討電子商務的應用對其消費模式的影響,並分析 網路族群實際採行線上購物的考量因素,以供業者改善或擬訂其行銷策略及政府推廣電子商務輔導計畫之參考,期能有助於電子商務在我國的順利發展。 因調查之對象為網路使用者,為求能有最多的有效資料,本研究乃採網路問卷的方式進行調查。問卷內容計有網路購物環境、網路商店經營方式、線上購物經驗、不 願採行線上購物的因素及受訪者背景資料等五個構面。經於各知名網路搜尋站台及 BBS張貼公告進行問卷回收的一個月期間,共計回收 617份有效問卷,其中男性有410人,佔66.5%,女性有207人,佔33.5%。 在進行統計檢定及驗証後,結果顯示男性的購物意願明顯地比女性來得高(p < 0.01),且曾實際上網購物超過一次以上的人明顯地比未曾在網上購物的人有更高的購物意願(p< 0.001)。在影響線上購物意願的因素上,多數消費者認為在網路上以信用卡購物並不安全(p < 0.05),網路購物較無法律保障(p < 0.05)。而網路商店內就商品說明的詳細程度、手續是否便利及售後服務的提供等因素也會影響其購物意願。若網路商店能提供一般商店不易購得的商品,將有 助於消費者產生較高的購物意願(p < 0.001)。

This research is proposed to investigate the social impact of electronic commerce to the society of Taiwan. A web-based survey was first conducted to understand changes of consuming style since electronic commerce was introduced. A complete analysis of current regulation related to electronic commerce in Taiwan was performed following the survey. The results were compared to the legislation underway or similar statutes of western countries. Feasible suggestions for current dilemma were also proposed. A total of 617 questionnaire was collected, 410 males and 207 females. The results indicated that male subjects were higher motivated to shop on-line than their female counterparts. Subjects with much on-line shopping experiences were found to have significantly higher motivation to shop on-line than those without such experience. Security issue of using credit card for payment via Internet still is the most concern for many subjects. Provision of detail information regarding product description and procedures for making order, as well as a comprehensive after-sell service may largely encourage web users adopting on-line shopping. Having exceptional items that could only be found onInternet-based shopping place may also attract web users to shop on-line. A comprehensive review of related literature regarding legal issues of electronic commerce is attached with this report. Numerous journal articles, reports, governmental publications and conference proceedings were collected.

D.16 完成檢誤日期:2000-05-16
D.17 預定釋出日期:2000-05-30
D.18 初次釋出日期:2000-07-14
D.19_1 最新版釋出日期:2000-07-14
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10.6141/TW-SRDA-E87065-1
https://efenci.srda.sinica.edu.tw/webview/index.jsp?object=https://efenci.srda.sinica.edu.tw:80/obj/fStudy/E87065
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