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E87056
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決策支援系統應用於陳列空間管理之研究
The Application of Decision Support Systems to Shelf Space Management
1.楊銘賢
1.Ming-hsien Yang
1.輔仁大學資訊管理學系
1.Department of Information Management, Fu Jen Catholic University
001,002,003,004
1.輔仁大學資訊管理學系
1.Department of Information Management, Fu Jen Catholic University
002
1.行政院國家科學委員會
1.National Science Council
A.14 計畫執行期間(起):1997-08-01
A.14 計畫執行期間(訖):1998-07-31
1998-03-011998-04-30
A.16 收到日期:1999-07-27
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資本額50萬以上之超市百貨等連鎖業

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C.2 聯絡日期:1999-08-12
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1.輔仁大學資訊管理學系
1.Department of Information Management, Fu Jen Catholic University
1
C.7 資料公開日期:1999-08-01
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008
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1.決策支援系統
2.陳列空間管理
1.Decision Support Systems
2.Shelf Space Management
陳 列空間管理是零售賣場重要的作業管理決策問題,其決策品質的良窳會影響組織的經營績效。由於此問題牽涉到許多與行銷、空間相關的資料,不僅繁雜且決策結構 不佳,故很適合藉由決策支援系統來提昇決策品質與管理績效。本研究針對台灣地區的零售業者進行調查,瞭解其陳列空間管理決策的現況,經由集群分析、變異數 分析、獨立性檢定等統計方法,分析其決策活動的類型、導入決策支援系統的策略與實施績效,並探討決策類型與導入策略,以及導入策略與實施績效間的關係。結 果發現,前者的相關關係不甚顯著,但後者則非常顯著,並且,組織因素對於前者的相關關係會有影響,而實施因素則對後者的相關關係有影響,此結果可供零售業 者應用決策支援系統於陳列空間管理時之參考。其次,一般的決策支援系統大都採經驗基礎的決策支援或理論基礎的決策支援,前者雖能提供實際資料給決策者,但 其建置成本較高,後者則僅能提供理論上的資料給決策者參考。由於陳列空間配置問題的繁雜,此二類決策支援系統均無法對其決策提供有效的支援,故本研究亦將 二種決策支援觀念加以整合,建構了一個彈性的決策支援模式,並以此模式來發展陳列空間配置決策支援系統的觀念架構,並介紹一個依此架構發展的雛型系統。

Shelf space management is an important decision problem in retail operations management. Its decisions will have direct impact on the overall performance of the organization. Involved with a lot of data related to marketing and space, this decision problem is quite complicated and ill-structured. It is therefore suitable to apply decision support systems (DSS) to improve the quality of decisions and the management performance. This study conducted a survey of this problem on retailers in Taiwan. The correlation relationships between the decision patterns of shelf space management and their DSS implementation strategies, and between the DSS implementation strategies and their implementation performances, were explored. According to the result of statistical analysis, the former is not significant but the latter is very significant. Moreover, the former correlation will be influenced by the organization factors, and the latter will be influenced by the implementation factors. These results can be used as guidelines for retailers to apply DSS to their decisions of shelf space management. Next, a DSS uses experience-based or theory-based model of decision support generally. The former provides empirical data to the decision-maker with higher implementation cost, but the latter can only provide the theoretical data for reference, and both cannot provide effective support to the complicated shelf-space allocation problems. Therefore, this study also constructs a flexible decision-support model by integrating these two kinds of decision-support concepts, and use it to develop a conceptual framework of DSS system for shelf-space allocation, and a prototype system that is developed according to the framework is also introduced.

D.16 完成檢誤日期:2000-01-28
D.17 預定釋出日期:2000-02-25
D.18 初次釋出日期:2000-03-03
D.19_1 最新版釋出日期:2000-03-03
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10.6141/TW-SRDA-E87056-1
追蹤清單
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