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E87004
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網路狀態、企業所有權對企業文化與市場導向之影響
The Impacts of Network and Ownership on Corporate Culture and Market Orientation
1.陳正男
1.Cheng-na Chen
1.國立成功大學企業管理系
1.Department of Business Administration, National Cheng Kung University
001,002,003,004
1.國立成功大學企業管理系
1.Department of Business Administration, National Cheng Kung University
002
1.行政院國家科學委員會
1.National Science Council
A.14 計畫執行期間(起):1997-08-01
A.14 計畫執行期間(訖):1998-07-31
A.16 收到日期:1998-12-16
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美商鄧白氏公司出版之工商名錄,國內員工人數100人(含)以上者之大型企業的經理人。

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C.2 聯絡日期:1999-02-03
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1.國立成功大學企業管理系
1.Department of Business Administration, National Cheng Kung University
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C.7 資料公開日期:1998-08-01
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1.文化多元性
2.市場導向
3.企業文化
4.所有權結構
1.Corporate Culture
2.Cultural Diversity
3.Market Orientation
4.Ownership Structure
本研究針對競值文化理論中所提出的四大文化基本成分加以探討,以了解企業文化如何得以有助於市場導向的提昇。此外,更指出了文化整體特性之一的多元性極可能 是操弄文化機制的一項重點。 實證結果顯示,企業文化的作用是以文化多元性為首,而個別成分項目的作用則以朋黨成分和市場成分為顯著,兩者均對市場導向有負面的效果。網路狀態之四個主 要構面︰角色共識和信任、向心力、依賴性和角色整合,則只有角色共識和信任對市場導向有正向作用,同時,角色共識和信任和企業文化成分間的交叉效果亦不顯 著。所有權結構對市場導向則無主效果存在,顯示出企業之市場導向是不受組織基本架構所影響的。 有鑑於文化多元性的發現,其他相關的文化整體特質值得再進一步探討。

This study analyzes the effects of four components of competing values on market orientation. To explore the cultural foundation of market orientation, the cultural diversity is included as a potential promoter. The purpose of this study is to validate the practical feasibility of cultural mechanism on market orientation. Through a field survey, we conclude the following results: 1. The cultural diversity is the most important factor that enhances market orientation. 2. Among four cultural components, the clan and the market both have a significant negative effect on market orientation. 3. The role consensus & trust is the only dimension of network status that effects market orientation. 4. There is no interaction effect among culture, network status, and ownership. These findings suggest that cultural traits as a whole, likes diversity and balance, need further research.

D.16 完成檢誤日期:1999-05-20
D.17 預定釋出日期:1999-06-17
D.18 初次釋出日期:1999-06-17
D.19_1 最新版釋出日期:1999-06-17
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10.6141/TW-SRDA-E87004-1
追蹤清單
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