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E10434
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一個低碳飲食行為模式的驗証
Testing a Psychological Model for Predicting Low-Carbon Dietary Behavior
1.林新沛
1.San-pui Lam
1.國立中山大學公共事務管理研究所
1.Institute of Public Affairs Management, National Sun Yat-sen University
001,002,003,004
1.國立中山大學公共事務管理研究所
1.Institute of Public Affairs Management, National Sun Yat-sen University
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1.科技部
1.Ministry of Science and Technology
A.14 計畫執行期間(起):2015-08-01
A.14 計畫執行期間(訖):2016-09-30
A.16 收到日期:2017-01-16
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年滿18歲的台灣民眾

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第一波調查388人 第二波追蹤252人 兩波調查資料已串檔

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C.2 聯絡日期:2017-01-19
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1.國立中山大學公共事務管理研究所
1.Institute of Public Affairs Management, National Sun Yat-sen University
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C.7 資料公開日期:2017-10-01
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1.氣候變遷
2.計劃行為論
3.低碳飲食知識
4.吃素救地球
5.一天五蔬果
1.Climate Change
2.Theory of Planned Behavior
3.Knowledge About Low-carbon Diet
4.Go Vegetarian, Save The Planet
5.Five Servings Per Day
本研究研究目的為探討影響低碳飲食意向及行為的因素。研究方法為利用網路問卷進行前後兩波調查,抽樣母體為年滿18歲之台灣民眾,兩波調查的填答人數分別為388人及252人,問卷設計則是以計劃行為論(TPB)為基本架構,再加上飲食習慣、氣候變遷信念與低碳飲食知識等可能解釋低碳飲食行為的變項。調查中的行為則分為四種,包括:(1)優先選吃當季、台灣生產的蔬果,(2)少吃牛肉,(3)少吃肉(指少吃牛、豬、雞等禽畜的肉,並不包括海鮮)和(4)吃素。結果發現,TPB對此四種行為的意向均有良好預測力,也能預測實際的「多吃當季、台產蔬果」行為。飲食習慣對「多吃當季、台產蔬果」行為亦有統計上顯著的作用,但氣候變遷信念與低碳飲食知識則無。同時,調查也顯示民眾對「多吃當季、台產蔬果」的意向,高於對其他三種行為的意向。根據這些發現和人口變項作用的分析結果,筆者提出多項建議。例如,應同時推動「一天五蔬果」和「多吃當季、台產蔬果」的觀念安排、鼓勵認同低碳飲食的人士穿戴有關標語的T恤、胸章,藉此塑造明確的社會規範及氛圍應同時以健康及節能減碳為訴求,而非只談環保以及在上述四種低碳飲食行為中優先推動「多吃當季、台產蔬果」。

This study used a 2-wave web survey to test what variables might affect people’s intention to take low-carbon diet and their actual behavior. Three hundred and eighty-eight people responded to the first wave and 252 participated in both waves. A model based on the theory of planned behavior (TPB), with dietary habit, knowledge about low-carbon diet, and beliefs about global climate change added as predictors, was used to predict low-carbon dietary behavior. Four types of behavior were included: (a) more seasonal and locally produced fruit and vegetable, (b) less beef, (c) low-meat diet, and (d) vegetarian diet. Results showed that TPB could well predict the intentions related to all these types of behavior, and predict the actual intake of seasonal and locally produced fruit and vegetable. Habit was also an important determinant of such intake, but knowledge about low-carbon diet and beliefs about global climate change failed to predict the intake. The results also suggest that people are more willing to eat seasonal and locally produced fruit and vegetable than eating less beef or meat or eating more vegetarian food. Several policy recommendations were made based on findings from this study. These included, among others: (a)incorporate “eat seasonal and locally produced fruit and vegetable” into the promotion of “five servings per day;” (b) make the social norm for low-carbon diet more visible—e.g., by distributing “I love eating vegetarian food” stickers to those who support this idea; and (c) use both health and environmental protection appeals to promote low-carbon diets.

D.16 完成檢誤日期:2017-04-17
D.17 預定釋出日期:2017-10-01
D.18 初次釋出日期:2017-10-01
D.19_1 最新版釋出日期:2017-10-01
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10.6141/TW-SRDA-E10434-1
https://efenci.srda.sinica.edu.tw/webview/index.jsp?object=https://efenci.srda.sinica.edu.tw:80/obj/fStudy/E10434
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