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E10414
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重大公共政策之媒體議題設定研究:檢視媒介使用、風險感知因素與行為效果
The Agenda-Setting Effect on Vital Public Policy - Examining the Relationship among Media Use, Risk Perception, and Behavior
1.傅文成
1.Wen-cheng Fu
1.國防大學新聞學系
1.Department of Journalism, National Defense University
001,002,003,004
1.國防大學新聞學系
1.Department of Journalism, National Defense University
002
1.科技部
1.Ministry of Science and Technology
A.14 計畫執行期間(起):2015-08-01
A.14 計畫執行期間(訖):2016-07-31
2015-11-162015-11-21
A.16 收到日期:2016-10-24
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台灣本島,20歲以上國民

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1269

1269
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C.2 聯絡日期:2016-10-27
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1.國防大學新聞學系
1.Department of Journalism, National Defense University
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C.7 資料公開日期:2017-08-01
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008
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1.兩岸服務貿易協議
2.媒體信任
3.風險接受
4.行為傾向
5.風險感知
1.Cross-Strait Service Trade Agreement
2.Behavior propensity
3.Media trust
4.Risk acceptance
5.Risk perception
本研究檢驗民眾對政府企圖簽訂《海峽兩岸服務貿易協議》的媒體信任程度如何影響其風險感知、風險接受程度與行為傾向。並驗證傳播媒體在民眾面對服貿協議此重大的風險議題情境時,如何影響社會大眾。本研究於立法院審議《兩岸協議監督條例》時進行全國性電話民意調查,獲得1,269 份有效樣本。研究結果顯示,民眾對媒體的信任與關注程度,顯著影響風險感知、風險接受程度與行為傾向。而媒體依賴程度與政黨傾向亦有同樣效果。

This program examined how the levels of media trust influenced people’s risk perception, risk acceptance, and behavior propensity on Cross-Strait Service Trade Agreement issue. Also, investigated how media influence people when suffering a significant social risk issue. This research conducted a national wide telephone survey which collected 1,269 samples during the parliament process the Regulations on Cross-Strait Trade Agreement. The results indicated that trust media, and attention levels on media would influence people’s risk perception, risk acceptance, and behavior propensity. The researcher believed that audiences’ media dependency and political positions were also crux variables. Implications are discussed.

D.16 完成檢誤日期:2016-12-13
D.17 預定釋出日期:2017-08-01
D.18 初次釋出日期:2017-08-01
D.19_1 最新版釋出日期:2017-08-01
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10.6141/TW-SRDA-E10414-1
http://efenci.srda.sinica.edu.tw/webview/index.jsp?object=http://efenci.srda.sinica.edu.tw:80/obj/fStudy/E10414
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