1
3
E10204
3
020
陸客來臺觀光餐旅產業之藍海策略:以個體價值承諾、組織辨識、組織契合度之觀點探討
Blue Ocean Strategies to Maximize Opportunities of Tourism from the Chinese Mainland: an Organizational Behavior Theory Perspective
1.楊仁德
1.Jen-te Yang
1.國立高雄餐旅大學旅館管理系
1.Department of Hotel Management, National Kaohsiung University of Hospitality and Tourism
001,002,003,004
1.國立高雄餐旅大學旅館管理系
1.Department of Hotel Management, National Kaohsiung University of Hospitality and Tourism
002
1.行政院科技部
1.Ministry of Science and Technology
A.14 計畫執行期間(起):2013-08-01
A.14 計畫執行期間(訖):2014-07-31
2014-03-012014-05-16
A.16 收到日期:2014-08-20
2
中華民國國際觀光連鎖旅館及五星級連鎖旅館

1

619


619
004
01
C.2 聯絡日期:2014-08-21
2
1.國立高雄餐旅大學旅館管理系
1.Department of Hotel Management, National Kaohsiung University of Hospitality and Tourism
1
自計畫執行結束日期起二年後公開

C.7 資料公開日期:2016-08-01
2
008
5
1
1
1
2
3
3
001
1,2
1.員工-組織契合度
2.員工-工作契合度
3.組織內競爭
4.組織聲望
5.變革領導
6.個人專業能力
7.顧客服務績效
1.Employee Performance
2.Inter-Organizational Competition
3.Organizational Prestige
4.Personorganizationfit
5.Leadership
本研究旨在探討員工-組織契合度、員工-工作契合度、組織內競爭、組織聲望、變革領導以及個人專業能力,對於旅館業員工在顧客服務表現之理論驗證。用於 本比較研究之樣本數總計為619份,分別蒐集自臺灣國內之國際與本土品牌連鎖旅館,運用LISREAL軟體進行分析後,二種不同型態之品牌連鎖旅館呈現以 下結果:一、組織外部聲望對於員工-組織契合度和員工-工作契合度具有顯著效果,促使員工顧客服務表現有正向影響。二、個人專業能力與組織內競爭,對員工 -組織契合度於統計數據並無達到顯著水準。本土品牌連鎖旅館資料經分析發現,變革領導對於員工-組織契合度及員工-工作契合度之知覺作用具有顯著影響。針 對國際品牌連鎖旅館,各變數間關係並不顯著,僅於組織內競爭與員工-組織契合度之層面為顯著相關,但本土品牌連鎖旅館卻不顯著。

The purpose of this study is to investigate effectsof the theories of person-organization fit (POF), person-job fit (PJF), perceived inter-organizational competition (IOC), organizational prestige, transformational leadership (TFL) and individual proficiency (IPP) on employee service performance (ESP) in the hotel industry. These comparative studies collected data from international and local chain hotels. Of 619 respondents, the LISREAL results of the above two sources of data showed that, in these two categories of chain hotels, perceived external prestige (PEP) had a significant impact on PJF and POF, leading to positively influence ESP. IPP and IOC did not statistically affect POF at a significant level. Interestingly, the results of the data analysis of local chain hotels showed that TFL had a significant impact on perception of PJF and POF. However, the relationship amongst these variables was not statistically significant in the international chain hotels. The relationship between IOC and POF was significant in international chain hotels, but was not significant in local chain hotels.

D.16 完成檢誤日期:2014-09-17
D.17 預定釋出日期:2016-08-01
D.18 初次釋出日期:2016-08-01
D.19_1 最新版釋出日期:2016-08-01
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1
1
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1,3
10.6141/TW-SRDA-E10204-1
http://efenci.srda.sinica.edu.tw/webview/index.jsp?object=http://efenci.srda.sinica.edu.tw:80/obj/fStudy/E10204
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