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E10113
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災害經驗與風險資訊對家戶減災整備及風險暴露行為之影響研究(II)
The Effects of Disaster Experience and Risk Information on Mitigation, Preparedness and Hazard(II)
1.郭彥廉
1.Yen-lien Kuo
1.國立成功大學經濟學系
1.Department of Economics, National Cheng Kung University
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1.國立成功大學經濟學系
1.Department of Economics, National Cheng Kung University
002
1.行政院國家科學委員會
1.National Science Council
A.14 計畫執行期間(起):2012-08-01
A.14 計畫執行期間(訖):2013-07-31
2013-07-232013-08-23
A.16 收到日期:2013-11-18
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台南市10個淹水潛勢較高的區,其中淹水潛勢涵蓋面積比例較大之里的家戶中20歲以上80歲以下之主要經濟收入者或其配偶

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C.2 聯絡日期:2013-11-28
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1.國立成功大學經濟學系
1.Department of Economics, National Cheng Kung University
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C.7 資料公開日期:2015-08-01
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1.水災減災
2.風險知覺
3.颱風洪水險
4.防水閘門
5.電視新聞
1.Flood Mitigation
2.Risk Perception
3.Flood Insurance
4.Floodgate
5.TV News
本研究透過郵寄問卷調查評估台南地區家戶是否願意投保颱洪險及安裝防水閘門,在問卷訪問之前先寄送三種風險溝通資料,包括一為危害及減災資訊,如颱風洪水險 介紹、防水閘門介紹、淹水潛勢地圖等,二為颱洪危害,三為緊急應變措施,如疏散避難圖及風災安全須知。藉由受訪者回覆問卷時能明確指出其所收到的資訊,作 為風險溝通確認,進而評估這些風險溝通資訊對家戶進行水災減災意願的效果。從回收問卷可以發現,僅有約一半受訪者閱讀寄送的資訊。絕大多數的受訪者是透過 電視新聞了解預報、防災及災情訊息。閱讀疏散避難圖對提升風險知覺中生命安全威脅及個人財產損失認知有較顯著的影響。風險知覺的水災影響程度會顯著地受到 過去經驗及教育影響,收到疏散避難圖僅對水災發生機會有顯著負向影響,其他風險溝通資料均沒有顯著影響。影響投保颱洪險意願的變項是水災影響程度指標,影 響安裝防水閘門意願的是防水閘門有沒有用及收到疏散避難圖。由以上結果可以發現,本研究的風險溝通資料僅疏散避難圖可能提高風險知覺,以及增進裝設防水閘 門的意願,其他資料均無顯著影響。由於本研究僅寄送一次書面資訊,相對於絕大多數民眾每天收看的電視新聞,其影響力應該是非常小,此外,因受訪者收到數份 資料,回答問卷時可能無法明確回憶其看到的資訊。未來還可以將第一年與第二年資料完全整合,再進行分析可能會有不同的結果。

The effects of risk communication on risk perception and mitigation behaviors are evaluated by the household survey in this research. The risk communication information consists of three categories. The first one is flood hazards and mitigations include the flood hazard map, the flood insurance guide and the floodgate guide. The second one is the threat of flood. The third one is emergent guides include the evacuation route map and the safety guide of typhoon. Approximately half of replied respondents read these materials and almost all of them learn the typhoon warning, flood disasters and mitigation measures via TV news. From this survey, the evacuation route map is found that it can improve the perception of the threat of life and property loss from flood. One of the risk perception dimensions – the perception of flood consequence- will be affected significantly by previous experiences and education. The other risk perception dimensions – the perception of flood likelihood - can be negatively affected by providing evacuation route map. The flood consequence is the most significant variable that affects people's willingness to buy flood insurance. The willingness to adopt floodgate can be significantly affected by its efficacy and the evacuation route map. That is the only risk communication material delivered from us affect respondents risk perception and willingness to adopt mitigation. The reason might be that, comparing to media watching, people learn from materials provided from us is much less than that.

D.16 完成檢誤日期:2014-05-14
D.17 預定釋出日期:2015-08-01
D.18 初次釋出日期:2015-08-03
D.19_1 最新版釋出日期:2015-08-03
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10.6141/TW-SRDA-E10113-1
http://efenci.srda.sinica.edu.tw/webview/index.jsp?object=http://efenci.srda.sinica.edu.tw:80/obj/fStudy/E10113
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