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E10107
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紙質媒體和網路媒體對低健康素養婦女之教育成效比較分析:以台北市新移民母親為例
A Comparative Analysis of the Educational Effectiveness of Paper-Based Media and Web-Based Media for New Immigrant Mothers with Low Health Literacy in Taipei
1.洪雅玲
1.Yah-ling Hung
1.輔仁大學影像傳播學系
1.Department of Communication Arts, Fu Jen Catholic University
001,002,003,004
1.輔仁大學影像傳播學系
1.Department of Communication Arts, Fu Jen Catholic University
002
1.行政院國家科學委員會
1.National Science Council
A.14 計畫執行期間(起):2012-08-01
A.14 計畫執行期間(訖):2013-07-31
2012-10-012012-12-31
A.16 收到日期:2013-10-02
1
台北市中籍與越籍新移民母親

1

64


64
001,004
01
C.2 聯絡日期:2013-10-04
2
1.輔仁大學影像傳播學系
1.Department of Communication Arts, Fu Jen Catholic University
1
C.7 資料公開日期:2016-08-01
2
008
5
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1
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3
001
1,2
1.健康傳播
2.健康宣傳媒體設計
3.低識字能力健康教育
1.Health Communication
2.Health Educational Media Design
3.Low literacy Health Education
4.Immigrant Mothers
根據內政部資料顯示,2010年,台灣有47萬新移民,其子女數目亦超過20萬人,這個研究關心這個特定族群。所謂的新移民母親,大多來自越南、印尼、 泰國、中國、菲律賓等地的東南亞籍配偶,其中大部分教育水平較低,且大多嫁入台灣的貧困家庭,因此他們的孩子經常因缺乏適當的照顧而生病。目前紙質媒體和 網路媒體,可能是最流行的健康宣傳媒體,人們依賴它們來搜尋醫療信息。本研究目的在於比較紙質媒體和網路媒體所提供的兒童過敏保健資訊,對於低健康素養的 新移民母親的教育成效,從而建立一套低識字病人適用的健康傳播媒體的設計準則。這項研究將分五個階段實施,首先回顧既存的文獻,以確定可以用來評價低識字 病人適用的健康宣傳媒體的策略,方法和工具;其次,邀請新移民母親進行焦點訪談,以了解他們對於兒童過敏保健的基本概念,與使用何種標準來評價健康宣傳媒 體。第三設計製作具體可用的測試媒體,包括靜態宣傳單和動態的網站,介紹常見的兒童過敏症的發生原因、症狀、預防;第四,預先測量問卷的可靠性和有效性, 以確保所有問卷中的問題皆是良好的衡量指標;第五,進行媒體觀前觀後的理解能力測試,共募集50位低健康素養的新移民母親,隨機分為宣傳單與網站兩組,分 別探索其教育成效。

Low health literacy has been associated with poor outcomes in health care. Recent research suggests that good health educational material can help to reduce the literacy barrier and enhance health outcome. Immigrant populations are vulnerable to serious health disparities, and language barriers may further exacerbate their limited health literacy in accessing health care information. Yet, ways to help low-literacy parents to look after their children by applying health educational material are still at an early stage of development. The purpose of this study is to compare the educational effectiveness of leaflet and website to deliver knowledge related to children allergy healthcare for immigrant mothers with low literacy, thus establishing design guidelines of health educational materials for low-literate patients. The study was implemented in five stages, including a focus group interview, the development of testing media, a reliability and validity test, a pre-post knowledge test, and a usability survey.The findings revealed the problems low-literate patients usually encountered at the clinic, the pediatric information they most needed, the way they were able to acquire knowledge of children’s healthcare, and the media they usually used to access information. Moreover, the results demonstrated that the leaflet intervention, as well as the website intervention, had a positive outcome. However, there was no significant difference between the influence of design intervention made by the leaflet and by the website. The findings also showed that the criteria used by low-literate patients to evaluate health educational material could be analyzed in terms of the quality of information, presentation, and appeal. This research is an experiment that integrates design, communication and public health. Its findings are expected to be valuable, not only for providers and consumers, but also designers of health educational media

D.16 完成檢誤日期:2014-07-09
D.17 預定釋出日期:2016-08-01
D.18 初次釋出日期:2016-08-01
D.19_1 最新版釋出日期:2016-08-01
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10.6141/TW-SRDA-E10107-1
http://efenci.srda.sinica.edu.tw/webview/index.jsp?object=http://efenci.srda.sinica.edu.tw:80/obj/fStudy/E10107
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