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E10042
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社群網站中的社會資本、聲譽管理與信任之關連研究
The Study of Social Capital, Reputation Management, and Trust in Social Networking Sites Users
1.曾淑芬
1.Shu-fen Tseng
1.元智大學資訊社會學碩士學位學程
1.A Thesis Submitted to Graduate Program in Social InformaticsCollege of Informatics,Yuan Ze University
001,002,003,004
1.元智大學資訊社會學碩士學位學程
1.A Thesis Submitted to Graduate Program in Social InformaticsCollege of Informatics,Yuan Ze University
002
1.行政院國家科學委員會
1.National Science Council
A.14 計畫執行期間(起):2011-08-01
A.14 計畫執行期間(訖):2013-07-31
2012-03-202012-03-30 2013-04-012013-04-05
A.16 收到日期:2013-11-01
1
元智大學大學部入學年100學年日間部學生

1
第一年663案,第二年601案

663
004
01
C.2 聯絡日期:2013-11-01
2
1.元智大學資訊社會學碩士學位學程
1.A Thesis Submitted to Graduate Program in Social InformaticsCollege of Informatics,Yuan Ze University
1
C.7 資料公開日期:2017-08-01
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008
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001
1,2
1.社群網站
2.社會資本
3.名譽管理
4.迴聲假說
1.Facebook
2.Social Capital
3.Reputation Management
4.Echo Hypothesis
近年來社會媒體及社群網站的研究相當豐富。以Facebook社群網站為例指出社群網站的高度使用不僅協助大學新生維繫既有的關係也可增加學生建立新關係的黏結(bonding)及橋接(bridging)資本。因此,本研究第一個研究問題是:針對社群網站使用者是否在黏結與橋接的活動參與及社會資本的關連。除了對於社會資本的關注外,社會媒體及社群網站的研究也著重對於使用者的實際影響,最近開始有研究針對社會媒體使用者的網路足跡蒐尋及個人信譽的維持行為進行探討,但是對於它可能產生的影響為何表示很難估算。第二個研究問題是:個人在社群網站上的名譽管理成效是否會反映在網絡規模或是關係資源的增加?在一個新發展的社群中,我們對於其他人的認知,Burt過去曾提出寬頻假說(bandwidth hypothesis)與迴聲假說(echo hypothesis)來說明社會網絡中第三人的影響。但社群網站混合了公私領域連結的界線,我們常能透過社群網站窺探知悉他人非正式的社會關係樣貌,也因此使用者常會面臨他人在社群網站上的表現與線下個人對其角色預期不同的情況。本研究的第三個研究問題探討,在社群網站的場域下,第三人的影響是否仍然存在?Alter的隱私控管行為是否會影響使用者對於alter的認知,進而產生對於alter的信任關係?

Social networking sites (SNSs) have become some of the most popular online services in recent years. Users create an online profile on these sites by listing personal and professional information and interest, linking up with other users, and regularly sharing updates about what goings on in their lives with those in their networks. This study aims at exploring, first of all, users in Facebook to see how the intensity and usage behaviors relate to their bridging and bonding social capital activities. Secondly, reputation management has become a defining feature of online life for many social networking sites users, especially the young. While more young adults are keeping tags on their online reputation through search and social media, study that measures the full range of influence that information has on their everyday interaction is limited. Therefore, the second objective of this study is to explore the impact of reputation management behaviors in SNSs on individual’s social network, i.e. network size, strength of tie. Third, the third person effects (bandwidth and echo hypotheses) suggested by Burt were tested in this study. Moreover, alters’ reputation management behavior was added in the model to examine the impacts of egos’ trust and distrust networks. Face to face two-year whole network surveys were conducted among freshmen students in Yuan Ze University from 2012-2013. A total of 663 respondents were surveyed in the first year, and 601 respondents in the second year. The results suggest intensity and frequency of Facebook usage is highly correlated to online bonding and bridging social activities. Second, Facebook users who are more likely to engage in reputation management behaviors, surprisely show smaller online and offline trust networks. Thirdly, in the SNS environment, third person effect still exist, particularly, the result supports echo hypothesis. Alters’ reputation management behaviors did not change the third person effects and show inconsistent impacts on trust networks.

D.16 完成檢誤日期:2014-01-15
D.17 預定釋出日期:2017-08-01
D.18 初次釋出日期:2017-08-01
D.19_1 最新版釋出日期:2017-08-01
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10.6141/TW-SRDA-E10042-1
http://efenci.srda.sinica.edu.tw/webview/index.jsp?object=http://efenci.srda.sinica.edu.tw:80/obj/fStudy/E10042
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