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E10032
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遊客環境責任行為模式:以社區永續觀光為例
Assessing the Environmental Responsible Behavioral Model for Tourists of Community: Based Sustainable Tourism
1.李宗鴻
1.Tsung-hung Lee
1.國立雲林科技大學休閒運動研究所
1.Master\'s Program of Leisure and Exercise Studies, National Yunlin University of Science and Technology
001,002,003,004
1.國立雲林科技大學休閒運動研究所
1.Master\'s Program of Leisure and Exercise Studies, National Yunlin University of Science and Technology
002
1.行政院國家科學委員會
1.National Science Council
A.14 計畫執行期間(起):2011-08-01
A.14 計畫執行期間(訖):2012-07-31
2011-08-072012-07-08
A.16 收到日期:2013-01-31
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造訪桃米生態村的遊客(年滿18歲)或造訪司馬庫斯的遊客(年滿18歲)

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1608
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C.2 聯絡日期:2013-02-04
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1.國立雲林科技大學休閒運動研究所
1.Master\'s Program of Leisure and Exercise Studies, National Yunlin University of Science and Technology
1
C.7 資料公開日期:2014-08-01
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1.社區觀光
2.遊憩體驗
3.環境態度
4.環境責任行為
5.桃米生態村
6.司馬庫斯
1.Community-Based Tourism
2.Recreation Experience
3.Environmental Attitude
4.Environmentally Responsible Behavior
5.Taomi
6.Smangus
本研究以發展社區觀光遊最具代表性的桃米生態村及司馬庫斯為研究地,分別從參與此兩個社區觀光客為研究對象,驗證遊客的遊憩體驗、環境態度、及環境責任 行為間的線性關係,進一步建構社區生態觀光的環境責任行為模式。本研究之第一階段,發展環境責任行為的測量題項,利用題項中英對翻法、模糊德爾菲法、探索 性因素分析法、驗證性因素分析、競爭模式分析、多母體複核效化分析等研究(或統計分析)方法,發展一階七因子 (共24個題項)的觀光客的環境責任行為量表,具有理想的信度、收斂效度、區別效度、及建構效度、及跨母體的複核效化,具有跨母體應用的延展性。本研究之 第二階段,採自編的問卷,內容包括遊憩體驗、環境態度、環境責任行為、旅遊特性、及遊客基本資料等五大項,收集資料。將所收集的資料以SPSS 17.0進行統計分析與檢定,利用敘述統計程序,計算敘述性資料、及人口統計變數與旅遊特性等的分布情形,利用LISREL 8.70進行驗證性因素分析及結構方程式的實證研究,以最大概似估計法(Maximum Likelihood Estimation)對本研究模式中各組變項間之因果關係進行估計。實證結果驗證了「遊憩體驗→環境態度→環境責任行為」的遊客的社區觀光行為模式。研 究結果之管理意涵,可提供後續研究及社區觀光經營管理者之參考。

This study aims to assess a behavioral model of environmentally responsible behavior of community-based tourists. In the first stage, thus study develops a reliable and valid measurement to assess the general and site-specific environmentally responsible behavior of community-based tourists. This study generates an initial pool of scale items, develops a measurement scale, and examines the cross-validation of this measurement scale. Analytical results demonstrate the effectiveness of a 24-item scale with a first-order, seven-factor model that further elucidates the general and site-specific environmentally responsible behavior of community-based tourists. In the second stage, this study examines a behavioral model using latent variables of recreational experience, environmental attitude, and environmentally responsible behavior among tourists visiting community-based sites at Taomi eco-village and Smangus (an aboriginal tribe). Empirical findings indicate that the behavioral model of “recreation experience→environmental attitude→environmentally responsible behavior” has been examined. Finally, managerial implications of this study are discussed, along with recommendations for future research.

D.16 完成檢誤日期:2013-10-09
D.17 預定釋出日期:2014-08-01
D.18 初次釋出日期:2014-08-01
D.19_1 最新版釋出日期:2014-08-01
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10.6141/TW-SRDA-E10032-1
https://efenci.srda.sinica.edu.tw/webview/index.jsp?object=https://efenci.srda.sinica.edu.tw:80/obj/fStudy/E10032
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