1
3
E10019
3
018
年長的遊客是否願意多付一點費用參加有護理執照的領隊所帶的國外旅遊團
Do Licensed Nurse Tour Leaders Motivate Senior Travelers to Pay More for Participating in Guided Package Tours?
1.張瑞奇
1.Jui-chi Chang
1.靜宜大學觀光系
1.Tourism Department, Providence University
001,002,003,004
1.靜宜大學觀光系
1.Tourism Department, Providence University
002
1.行政院國家科學委員會
1.National Science Council
A.14 計畫執行期間(起):2011-08-01
A.14 計畫執行期間(訖):2012-07-31
2012-03-012012-09-30
A.16 收到日期:2012-11-14
2
中華民國65歲以上(含)人口

1

503


503
001
01
C.2 聯絡日期:2012-11-19
2
1.靜宜大學觀光系
1.Tourism Department, Providence University
1
C.7 資料公開日期:2015-08-01
2
008
5
1
1
2
2
3
3
001
1,2
1.老人遊客
2.旅遊限制
3.價格彈性
4.團體旅遊
1.Senior Traveler
2.Travel Constraints
3.Pricing Sensitivity
4.Group Package Tour
5.PSM
本研究之目的為調查老人之旅遊限制與老人對參加有護理執照的領隊所帶的國外旅遊團之價格彈性,針對此研究所採用之研究方法含括質性與量化研究方法,其中包 括四次焦點訪談、一次前測與一次正式問卷調查,最後共收集503份有效問卷。資料分析時共使用探索性因素分析與驗證性分析二種統計方法,分析後獲得三個個 人阻礙因素、二個人際阻礙與五個結構阻礙;研究結果發現一特殊因素:不良旅行社之服務,此亦是一項新的研究發現。此外,本研究亦採用了PSM方法衡量老人 對參加有護理執照的領隊所帶的國外旅遊團之價格彈性,共獲得四項指標:無差異價格、理想價格、壓力價格區間與可接受價格區間,另一項結果則顯示老人們最低 可接受之價格比市場之最低價還高。最後,本研究亦提供了對未來研究與實務之建議。

The purposes of this research were to examine the travel constraints for seniors and the price sensitivity to the new service of group package tour with a licensed nurse tour leader. Both qualitative and quantitative methodologies were used. Four focus groups interviews, a pre-test, and a formal survey were conducted. A total of 503 useful questionnaires were collected. Exploratory factor analysis and confirmatory factor analysis were adopted for analyzing seniors’ group package travel constraints. Three factors of intrapersonal constraint, two factors of interpersonal constraint, and 5 factors of structural constraint were identified. A particular finding, also the contribution, was the factor of “poor services of travel agency” which was different from previous study regarding individual travel. In addition to analysis of travel constraints, PSM technique was also conducted. The four key indicators: indifference price, optimal price, price stress range, and acceptable price range were identified. The lowest of acceptable price of the seniors were higher than the lowest market price. The recommendations for future research and practices were provided.

D.16 完成檢誤日期:2013-10-22
D.17 預定釋出日期:2015-08-01
D.18 初次釋出日期:2015-08-03
D.19_1 最新版釋出日期:2015-08-03
1
1
1
2
1,3
10.6141/TW-SRDA-E10019-1
http://efenci.srda.sinica.edu.tw/webview/index.jsp?object=http://efenci.srda.sinica.edu.tw:80/obj/fStudy/E10019
追蹤清單
下載(0)
申請(0)
遠距(0)