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E10013
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加盟連鎖總部評量工具發展之研究:以餐飲連鎖業為例
The Quality of Franchisors in Foodservice Industry: Developing a Measurement Scale
1.蘇靖淑
1.Ching-shu Su
1.景文科技大學觀光與餐旅管理研究所
1.Graduate Institute of Tourism and Hospitality Management, Jinwen University of Science and Technology
001,002,003,004
1.景文科技大學觀光與餐旅管理研究所
1.Graduate Institute of Tourism and Hospitality Management, Jinwen University of Science and Technology
002
1.行政院國家科學委員會
1.National Science Council
A.14 計畫執行期間(起):2011-08-01
A.14 計畫執行期間(訖):2012-07-31
2011-12-012012-03-31
A.16 收到日期:2012-10-30
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以台灣加盟連鎖協會所出版之台灣連鎖店年鑑中所收錄之餐飲連鎖業名單為母體。

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331

331
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C.2 聯絡日期:2012-10-31
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1.景文科技大學觀光與餐旅管理研究所
1.Graduate Institute of Tourism and Hospitality Management, Jinwen University of Science and Technology
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C.7 資料公開日期:2017-08-01
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1.加盟
2.連鎖
3.餐廳
4.餐飲業
5.評量工具
1.franchising
2.franchisor
3.franchisee
4.measurement
5.scale
本研究結合加盟連鎖之相關理論,以餐飲連鎖業之加盟者為對象,運用量表發展之方法論試圖發展出加盟總部之評量工具。本研究之評量工具發展流程,包括發展初始問項、評量工具題項篩選、蒐集資料以及評估測量工具之信效度等四個階段。本研究運用探索性因素分析(exploratory factor analysis; EFA)以及驗證性因素分析(confirmatory factor analysis; CFA)用以量表之信、效度與確認假設模式是否成立。本研究之發展量表共包括五個構面:(一)籌備期的支援(二)物流系統的建立(三)營運上的協助(四)行銷與財務管理(五)網際網路的運用。本研究共取得331個有效樣本,資料分析方法以 驗證性因素分析(confirmatory factor analysis, CFA)檢驗因素結構模式的配適度。研究結果發現所發展之量表具良好的配適度。基於先前研究尚未建立相關量表,以及餐旅業加盟連鎖體系蓬勃發展之際,根據研究結果,本研究提出有關餐旅業加盟連鎖實務管理以及學術上之意涵。最後,提出研究限制與未來研究建議。

This study aims to develop a measurement scale for the quality of franchisors in restaurant franchising industry. The scale development procedure includes four steps: developing initial items, implementing purifying measures, data collection, and assessing the reliability and validity of the proposed measurement scale. Both exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) are used to test the reliability and validity of the measurement scale thus developed. Five dimensions were incorporated in the development process scale: (1) Logistics system, (2) Preparatory work, (3) Operational support,(4) Marketing and financial management, (5) Internet application. Given the scarcity of research on the evaluation of franchisor,the measurement scale developed in this study will serve as a foundation for future research. The findings of this study may help to stimulate future empirical research on the relationship between franchisors and ranchisees.

D.16 完成檢誤日期:2013-10-24
D.17 預定釋出日期:2017-08-01
D.18 初次釋出日期:2017-08-01
D.19_1 最新版釋出日期:2017-08-01
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10.6141/TW-SRDA-E10013-1
http://efenci.srda.sinica.edu.tw/webview/index.jsp?object=http://efenci.srda.sinica.edu.tw:80/obj/fStudy/E10013
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