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E10010
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整合綠色消費與休閒運動健康之自行車騎士多元參與行為意圖研究:應用高階因素結構模式
A Study on Integrating with Green Consumption, Leisure, Sports and Health for Multiple Behavioral Intentions of Cyclists by the Hierarchical Confirmatory Factor Analysis of Structural Equation Modeling
1.胡琬珮
1.Wan-pei Hu
1.正修科技大學企業管理系
1.Department of Business Management, Cheng Shiu University
001,002,003,004
1.正修科技大學企業管理系
1.Department of Business Management, Cheng Shiu University
002
1.行政院國家科學委員會
1.National Science Council
A.14 計畫執行期間(起):2011-08-01
A.14 計畫執行期間(訖):2012-07-31
2012-03-012012-05-31
A.16 收到日期:2012-10-22
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高雄市10歲以上人口總數(具獨立騎乘自行車行為能力者),母體總數2546993人

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C.2 聯絡日期:2012-10-23
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1.正修科技大學企業管理系
1.Department of Business Management, Cheng Shiu University
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同意自計畫執行結束日期起五年後公開

C.7 資料公開日期:2017-08-01
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1.休閒運動
2.行為意圖
3.高階驗證性因素分析
1.Leisure and Sports
2.Behavioral Intentions
3.Hierarchical Confirmatory Factor Analysis
近年來健康、環保、及優質生活觀念逐漸受重視,自行車消費市場逐漸蓬勃發展。而氣候變遷、環境暖化、以及民眾對於綠色休閒運動健康等議題之重視,自行車不只是一種交通工具,更是綠色休閒運動健康的供給,因此自行車的議題多元且複雜。為進一步探討此自行車騎士多元參與動機與需求,對於騎乘者之感受效益、阻礙因素、和參與行為意圖等彼此間的影響關係,本研究將整合觀光、運動休閒、綠色消費、節能減碳、環保、健康等多元動機與需求,對於自行車騎士感受騎乘效益、阻礙因素、和多元參與行為意圖間之影響。本研究透過高階驗證性因素分析與結構方程模式,整合前述多元動機與需求之議題,應用於生活型態、價值觀、涉入、動機、使用需求與目的等市場區隔及前置影響變數,以避免前置變數與干擾變數間之重複考量與交互作用影響。此外為釐清自行車騎士參與行為意圖、休閒效益、滿意度、心理承諾、知覺可掌握的資源、環境屬性、車道服務品質、體驗行銷、流暢體驗、場所依戀、阻礙因素等騎乘感受知覺變數間因果影響關係,將以整合後之多元動機與需求對自行車騎士參與行為意圖之前因、中介與干擾行為模式進行影響效果分析,以找出自行車騎士多元參與行為意圖之關鍵影響因素。研究結果將可更真實反應自行車騎乘者之騎乘行為及其關鍵影響因素,以供自行車相關業者與有關單位規劃未來發展策略與因應措施。

In recent years, people pay much attention on the concept of health, environmental protection, and good quality of life, and then bicycles consumer market is gradually booming. However the change of the climate, environmental warming, and public health, green leisure sports become more and more important. Therefore the bicycle is not only just one kind of transportation vehicle, but also green and healthy supply idea of green leisure sports and health. The issues related to the bicycle are diversified and complicated. In this paper, the relationship of the motivations and the participation of bicycle drivers, the experience of the bicycle drivers, the impediments, and the intention of the participation are discussed. This study will integrate with sightseeing, sports and leisure, green consumption, reduce carbon emissions, environmental protection, and health and so on.. By the hierarchical confirmatory factor analysis and structural equation modeling, this study integrated with various motivations and needs, and it also applied to lifestyle, values, involvement, and so on, for market segmentation and antecedent variables. In this paper, it also avoids the repetition and interaction among the antecedent variables and disturbance variables. Further, this research is to clarify the causes and effects relationship among the cyclists’ intention of participation behaviors, leisure efficiency, satisfaction, psychological commitment, perception of the available recourses, environmental attributes, the service quality of the lanes, experience marketing, flow experiences, place attachment, and the impediments. Moreover, the study integrated with the multiple motivation and needs of the cyclists, analyze the antecedent variables, mediation variables, and disturbance variables in order to find the key factors influencing the cyclists’ multiple participation behaviors. The contribution of this study is finding the key factors of influencing the cyclists’ behaviors and provides the enterprises in the industry for the strategies the development in future.

D.16 完成檢誤日期:2013-10-25
D.17 預定釋出日期:2017-08-01
D.18 初次釋出日期:2017-08-01
D.19_1 最新版釋出日期:2017-08-01
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10.6141/TW-SRDA-E10010-1
http://efenci.srda.sinica.edu.tw/webview/index.jsp?object=http://efenci.srda.sinica.edu.tw:80/obj/fStudy/E10010
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