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C00299
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調查資料蒐集方法之方法效應:社會讚許性偏誤與中間選項
Mode Effects: Social Desirability Bias and Middle Response
1.廖培珊
1.Pei-shan Liao
1.中央研究院人文社會科學研究中心
1.Research Center for Humanities and Social Science, Academia Sinica
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1.中央研究院人文社會科學研究中心
1.Research Center for Humanities and Social Science, Academia Sinica
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1.行政院國家科學委員會
1.National Science Council
A.14 計畫執行期間(起):2013-08-01
A.14 計畫執行期間(訖):2015-07-31
2014-7-102014-8-22
A.16 收到日期:2014-11-19
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台灣地區(含澎湖),不包括離島、及福建省連江縣與金門縣年滿十八歲以上、且家中有電話之民眾

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C.2 聯絡日期:2017-06-29
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1.中央研究院人文社會科學研究中心
1.Research Center for Humanities and Social Science, Academia Sinica
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C.7 資料公開日期:2017-08-01
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不同調查資料蒐集方式所具備的特性,會對受訪者的回答或資料品質產生不同的影響,此種影響效果稱為方法效應。方法效應所產生的各類影響很難被獨立檢視,社會讚許性的回答偏誤(social desirability bias)是影響調查資料品質的重要效應之一,而重要的影響條件包含是否有訪員執行訪談、訪問步調、議題敏感性等等因素。方法效應除對調查資料品質有直接影響外,也可能與問卷的內容有著交互作用,而產生間接影響。以中間選項而言,提供與否可能對受訪者具有不同程度的吸引效果,其本身之標示語也可能有不同的影響。此外,中間選項也可用以指涉同時包含正向與負向態度的模擬兩可(ambiguous)或矛盾心理(ambivalence)。為瞭解調查方法效應對於社會讚許偏誤與中間選項設計之影響與可能的交互作用效果,本研究預計以實證資料探討以下議題:(1)在同樣由訪員進行訪談的條件下,比較不同調查方法之社會讚許性回答偏誤;(2)比較不同的調查方法下,不同的中間選項標示語及提供與否,對於回答類型的影響。

Response distribution and data quality are influenced by different mode of data collection. Such consequences are seen as mode effect. One significant influence of mode effect on data quality is social desirability bias, which is related to whether an interviewer is involved, pace of cognition process during interviews, sensitivity of survey questions, etc. In addition to direct effects, mode effect may interact with questionnaire content to have indirect influence on data quality. The use of middle response category, for example, has been an important issue in the design of response scales. However, the label of a middle response category has not drawn much attention. A middle response can mean either neutral or ambiguous attitudes, which include both positive and negative attitudes, although a label indicating ambiguous attitude has much less been used in survey questionnaires than the neutral one. This study aims address the above important methodological issues by using survey data for analyses in three years. The following issue will be examined: (1) mode effect on social desirability bias by comparing CATI and face-to-face interviews; and (2) mode effect on the use of middle response category and its labels by comparing CATI and CAWI. Findings of this research will be reported in research papers for publication purpose. It is expected to contribute to the field of survey methodology as well.

D.16 完成檢誤日期:2017-06-30
D.17 預定釋出日期:2017-08-01
D.18 初次釋出日期:2017-08-01
D.19_1 最新版釋出日期:2017-08-01
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10.6141/TW-SRDA-C00299-1
http://efenci.srda.sinica.edu.tw/webview/index.jsp?object=http://efenci.srda.sinica.edu.tw:80/obj/fStudy/C00299
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